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Chettinad's Traditional Foods, Naturally

The food you grew up on, made pure.

Organic, traditional Chettinad foods crafted by rural women, using time-honoured recipes and clean, honest ingredients.

Kanji & Kali Mixes

Warm bowls of tradition, just add water.

Heritage black rice, red rice and black gram porridge mixes, comforting and ready in minutes.

Health & Breakfast

Millet nourishment to start your day.

Multi-grain health mixes and millet flakes, high in protein and fibre for the whole family.

Traditional Snacks

Crunchy snacks, made with no maida.

Ragi murukku and vadagam, the old-fashioned way. Wholesome millet snacking you can feel good about.

Pure & Wellness

Golden A2 ghee and old-world wellness.

Pure A2 cow ghee and traditional moringa-flower gulkand, prepared the way our grandmothers did.

✿ Handcrafted by rural women in Karaikudi✓ FSSAI Certified✓ Organic Ingredients✓ No Preservatives✓ Women-led✓ Export-ready
Explore

Shop by Category

Wholesome, chemical-free foods from the heart of Chettinad, grouped the way you cook.

Loved by families

Our Bestsellers

A taste of the range, order any item in seconds on WhatsApp.

Millet Health Mix

Millet Health Mix

சிறுதானிய சத்துமாவு மிக்ஸ்
Rs 299250 g
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Karuppu Kavuni Kanji Mix

Karuppu Kavuni Kanji Mix

கருப்பு கவுனி கஞ்சி மிக்ஸ்
Rs 299250 g
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Ragi Murukku

Ragi Murukku

ராகி முறுக்கு
Rs 149250 g
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A2 Cow Ghee

A2 Cow Ghee

ஏ2 பசு நெய்
Rs 650500 ml
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Mix & Match

Build Your Traditional Taste Combo

Pick your favourites across kanji and kali mixes, millet health mixes, snacks and wellness foods. Message us and we will put together a combo box and share the best price for your order.

Build My Combo on WhatsApp
Mix and match Vetrivel combo box
Why Vetrivel

Honest food, made with care.

❖

Certified Organic

FSSAI certified, chemical-free ingredients you can trust.

✓

No Preservatives

Small-batch, freshly made, nothing artificial added.

✿

Women-led

Made by rural women of the Malligai Self-Help Group.

✈

Export-ready

FIEO and IE Code registered, we ship across the world.

Our Story

Meet M. Karpagavalli

Vetrivel Organic Foods began in a Chettinad village, when our founder M. Karpagavalli gathered the women of the Malligai Self-Help Group to revive the pure, traditional foods our grandmothers made.

"Our food is our culture, our roots and our strength."

25+rural women empowered
100%traditional and natural
The full range of Vetrivel traditional organic foods
Simple & personal

How to Order

No cart, no checkout forms, just a quick message on WhatsApp.

1

Explore products

Browse our range of traditional organic foods and pick what you like.

2

Message on WhatsApp

Tap "Order on WhatsApp" on any product. Your enquiry opens with the item ready.

3

Confirm and receive

Share your quantity and address. We confirm and deliver to your door.

Pure. Traditional. Tamil.

Bring home the authentic taste of Chettinad, made with organic, chemical-free ingredients.

Order on WhatsApp
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