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Our Story

A women-led Chettinad brand, reviving the food you grew up on.

Vetrivel Organic Foods was born in the heart of Chettinad, from a simple belief: that the food our grandmothers made, pure, traditional and chemical-free, deserves a place on every modern table.

🌿Chemical-free & natural
🍲Heritage Chettinad recipes
📍Direct from Karaikudi
25+rural women empowered
100%traditional & natural

Meet M. Karpagavalli

Our founder, M. Karpagavalli, started Vetrivel with the women of the Malligai Self-Help Group in Karaikudi. What began as a small effort to revive heritage recipes has grown into a trusted brand for organic, traditional Tamil foods, kanji mixes, millet health mixes, snacks, pure A2 ghee and wellness preserves.

"Our food is our culture, our roots and our strength."

Made by rural women

Every pack is prepared in small batches by rural women, using time-honoured methods and clean, honest ingredients. By choosing Vetrivel, you support fair, dignified livelihoods for women in our community.

Pure, traditional, ready for the world

We are FSSAI certified and export-ready, holding FIEO, Udyam MSME and IE Code registrations, so families across India and around the world can enjoy authentic Chettinad taste with complete confidence.

25+ rural women empowered

Through the Malligai Women's Self-Help Group.

100% traditional and natural

No artificial preservatives, no shortcuts.

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